Imagine waking up every morning to a sales funnel FULL of prospects, ready and waiting to work with you. Prospects that are already ‘sold’ on your business! Prospects that FIT your profile of the ideal client.

Think it’s too far-fetched to even wish for?
It’s not (and it’s a lot easier than you think).

Your marketing isn’t as effective as it should be? Why you web site isn’t converting more visitors? Why your direct mail isn’t getting a better response? Why your advertising isn’t connecting with buyers?

Does it feel like you are wasting your money on the latest gimmick marketing that gets you NOWHERE?

Perhaps you’ve even tried stepping outside the box and following the advice of a successful colleague, “kicked it up a notch”, only to have it be an expensive lesson in the folly of advertising or direct marketing.

You probably gave up on marketing altogether and went back to what worked for you in the past: one-on-one sales. But there’s a problem with selling one-on-one and it has everything to do with the reason your business is not growing past a certain size (and you know what I’m talking about – the limits to your time).

So…Whatever you do, DON’T give up! Maybe it’s not you…MAYBE it’s just your COPY.

What your colleagues (and competition) know is the power of persuasive copy…

Powerfully persuasive copy is COPY that sells for you (and without you). It acts as your 24/7 sales force, drawing prospects in and selling them on your value. It’s simply a matter of finding the right words.

It doesn’t mean switching to high-pressure sales copy or slippery sales tactics to generate REAL business. That isn’t the purpose of persuasive copy (and truthfully, it doesn’t work anyway because your audience isn’t looking to be SOLD).

BUT writing powerfully persuasive copy does mean shifting your perspective on how you connect with your prospects.

Even your typical fancy-pants ‘brochure’ web sites can be revamped to pull web visitors in and convert them to raving fans. In fact, persuasive copywriting works for any marketing medium, from simple web copy to social networking to direct sales copy! The format doesn’t matter once you understand the basic principles behind copywriting.

And it’s a tool that’s at your disposal right now: your passion. AND success selling online is simply a matter of transforming THAT passion into powerfully persuasive copy. Copy that connects with your target audience and motivates them to take action NOW.

Even as a copywriter, I never really understood the true power of copy until my clients started telling me what was happening with their web sites. Prospects were calling them actually quoting the words directly from their web site. The words that I had carefully crafted to capture the essence of their business.

I was so intrigued by the enormous response generated by my small business copy that I set out to study what made direct response copy so effective, what motivated prospects to take action instead of sitting on the fence. I analyzed the web sites that yielded the best results for my clients and compared what I observed to the teachings of the copywriting masters.

A distinct pattern emerged in both the style and the approach. Furthermore, these success traits weren’t exclusive to websites. The principles applied to any type of copy – for web sites, postcards, sales letters, brochures, whatever!

What I learned is that the answer was right before my eyes: passion. But not just any passion, but the type of passion buyers can connect with, the type of passion you as a buyer want on your side, working for you, in your favor.

This type of passion in word form combined with the basic principles of effective sales copy, readability, logical flow and selling tactics made for a uniquely powerful formula.

Tangent Web Copy Pulls in $50,000 in Revenue for a Small Service Business

My investment paid off to the tune of at least $50,000 in less than a year. Within weeks of launching the new web site, we landed a client who spent $15,000 with our company (our biggest project at that point in time). And the best part was the clients kept pouring in. The most common comment from our web prospects turned clients was ‘I connected with what you said on your web site.’ When it came time to sell my business, it was critical to have a client attraction vehicle in place. In fact, the web site was the only asset of the business worth any value. Today, the web site is still generating business for the new owners.”

Dawn O’Connor, Owner of OrganizingMatters.ca

Local Construction Company Lands Huge Client from Tangent Web Copy

“I wrote my first web site to appeal to me, omitting many of the details and sticking to the quick facts because I just didn’t think anyone would want to read it. The day after we launched the new web site, a key player in the construction industry visited the site and read it from front to back prior to our scheduled meeting. I sat down and started explaining our company philosophy and he interrupted me saying that he knew all that and liked how we did business. All he wanted to do was to look in my eyes and confirm what he read on the web site, to see what kind of businessman I was in person. I couldn’t believe it – the web copy saved me at least 10 hours of sales time and literally sealed the deal of a lifetime for me.”

John Volponi, President of VintageHomes.ca

...and embrace the REAL power of effective copy: selling one-to-MANY. Effective copy will put the power back in your marketing, helping you:

All without needing to resort to ugly, sleazy sales tactics. Learn how to write copy that reads like a conversation with a trusted friend (one who understands and cares about their success). How? By learning simple techniques to transform your passion for your business into tangible benefits for your target audience.

You see, for the first few years I was in business, I didn’t actually need my own copywriting services. I started out in business by networking with other small businesses and creative companies and quickly gained a reputation within the industry so I never needed to ‘find’ clients. Somehow clients just ‘found’ me, through referral and word-of-mouth.

It wasn’t until I needed to push my business to the next level that I had to think about getting serious about marketing. While networking proved invaluable for growing my business in the beginning, it was too tedious and time-consuming (and by that time, I had a brand new baby in tow so one-on-one selling just didn’t work for me anymore).

What happened is the sales funnel I had exclusively relied on started to dry up. Without me being present at networking events, many of my contacts had assumed that I had left the industry. I know because I used to get emails asking if I was still writing (which left me wondering how many never bothered to inquire).

That’s when I realized that there was a much better way to market my business, one that would consistently bring in new clients without me investing so much time one-on-one. It was right at my fingertips. A tool I shared with my clients day after day, without ever considering tapping into it myself: powerful copy.

The first direct mail campaign I EVER tried for my copywriting agency yielded ***4 TIMES*** the expected result. Instead of me chasing prospects, they were chasing me (sometimes calling multiple times before I had a chance to return the first call). That’s when I knew I had the tools to grow my business, quickly and easily, whenever I was ready to take on more.

Even now with a virtual team of copywriters and assistants working under me, I simply can’t help enough entrepreneurs and small business owners transform their copy. That’s why I have taken everything I know about writing truly powerful copy and put it into one simple step-by-step program.

In just SIX WEEKS, I will walk you through the EXACT process my clients pay me thousands of dollars to do for them (and even though my copywriting agency rates keep going up, they keep coming back wanting me to help them with more). Why? Because it gets them results.

Get an insider view of the insights and techniques I share with my best clients, who include global brands, leading creative agencies AND small business owners like yourself. I will take you inside my own business and share the details of my most successful marketing campaigns (including the direct mail campaign I had to cut short because it triggered an avalanche of new business).

PLUS...I will share with you the pitfalls of NOT preparing for the influx of clients and how to avoid that with a properly designed sales funnel. Trust me, you don’t want to miss this lesson because I once spent an entire ski holiday managing the HUGE influx of eager inquiries thanks to a badly designed response mechanism: ME!

PLUS, you will get exclusive access to me via email to answer any of your copywriting questions as you are going through the material. Because I still head-up a busy copywriting agency, I don’t take on private coaching clients so you simply won’t get this type of one-on-one access to me...EVER!

The program begins Tuesday October 28th at 1:30 PM Mountain TIME and continues every WEDNESDAY for six weeks. Don’t worry if you can’t make every call as The Power of Persuasion Copywriting Mastery program participants will be given access to the audio recording within 48 hours of each call.

The principles of effective copywriting don’t change from year to year, but certainly technology and communication media is chaning quite rapidly. That’s why this year I introduced my “Student for Life” policy. Once you are enrolled in The Power of Persuasion Copywriting Mastery program, you are eligible to audit subsequent Power of Persuasion Copywriting Mastery telecourses for FREE for as long as I am teaching this course!

Bonus #1 (FIRST 10): A copy of my new audio program and companion workbook “How to Tap into the Selling Power of Storytelling” valued at $47
Learn how to tap into the magical selling powers of storytelling to build instant credibility, develop a know, like, trust relationship with your audience and succeed at emotional selling. This 90 minute audio program and companion workbook teaches you how to use a tried and true storytelling formula straight out of Hollywood for sales success!

Bonus #2 (FIRST 25): 31 Powerfully Persuasive Copy Starters Tips Sheet valued at $27
Get started quickly with my proven copywriting starter formulas. Designed to inspire creative copy, this quick reference guide is chalk full of tips, copy formulas and hot buttons that will help you jump start your copy.

Bonus #3 (FIRST 5 ONLY): A 15 minute one-on-one laser coaching session with me to review your copy valued at $157
Bring your copy or your copywriting questions to this one-on-one laser coaching session. When you are ready, email me your list of copy questions and/or sample copy in priority and we’ll spend 15 focused minutes working through them. You will be amazed at what we can accomplish in a laser focused 15 minutes!!

Learn simple, effective techniques to take on any copywriting challenge like a pro

“Writing copy is a challenge no matter how much you know it. The Power of Persuasion Copywriting Mastery Program helped me clarify the challenging areas and learn effective techniques to take on my copywriting challenges head on. I’m starting to feel like a real pro because of your strategies and expertise. THANKS bunches!”

WendyY. Bailey – Master Certified Group Coach http://GroupMastery.com

Invaluable Start-up Resource for New Businesses

"What can I say? Carla certainly has a way with words, but more than that, she’s an invaluable resource for new businesses. She’s extremely generous with her ideas, sharing her advice and insights on what works and what doesn’t when marketing a brand new business."

Erin Lee, NewVitality.ca

Even to hire me to write any web copy for you, starts at a $1,000 minimum. And if you require dynamic copy or any ongoing marketing, you will be easily paying me that EVERY month to maintain your copy for you.

Plus, how do you compare the cost of such a comprehensive program to what you will be getting: a tool you can use again and again to generate sales and attract new clients? The same expertise I use to help my clients generate thousands, tens of thousands and even hundreds of thousands of dollars in sales from simple brochure web sites. You can’t so don’t try.

My Personal “100% Satisfaction” Guarantee

I’m 100% confident you will be extraordinarily happy with all the tips and tools I will share over the course of the program that if you are not 100% happy, I will refund you the entire amount within ONE YEAR of purchase.

If for any reason, you feel the copywriting techniques are not working for you, just ask me for a refund. No hassle, no fuss (and we’ll part as friends).

That’s my promise to you,

Carla Young
The Web Copy Coach

SIGN UP to receive notice for the upcoming BOX VERSION RELEASE!

P.S. There is only a limited number of spots available for this initial release of my Power for Persuasion Copywriting Mastery Program. Reserve your spot today using one of the links above.

P.P.S. Remember, the entire program is guaranteed by My Personal “100% Satisfaction” Guarantee. If for any reason, you are not happy with this program, just ask for a full refund within ONE YEAR of purchase.

P.P.P.S. AND once you are a Power of Persuasion Copywriting Mastery student, you are a student for LIFE!

Tangent Ideas Inc.
300, 508 - 24th Avenue S.W.
Calgary, Alberta
Canada T2S 0K4

Legal Disclaimer: Every effort has been made to accurately represent our product and its potential. Any claims made of actual earnings or examples of actual results may not apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Results will depend on the unique skills and business of the individual and as with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.